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WHAT WE DO

HAPPY VALLEY UNITED SERVES 800+ STUDENT-ATHLETES, IN 31 SPORTS

Happy Valley United is the NIL collective that serves all 31 sports and over 850 student-athletes at Penn State. NIL opportunities allow student-athletes to engage with charitable causes and participate in business engagements, to build their brands while making a positive impact. The collective connects fans, alumni, businesses and charities with student-athletes while harnessing the power of Nittany Nation. Supporters can connect with their favorite Blue and White teams through memberships, tax-deductible donations and corporate sponsorships. NIL opportunities allow Penn State student-athletes to focus on representing their school at the highest level of college athletics and their education without worrying about additional expenses. Happy Valley United connects these student-athletes with a wealth of opportunities to earn compensation while furthering their professional and personal development.

  • Quarterly newsletter
  • Exclusive apparel and swag giveaways
  • Exclusive student-athlete digital content
  • Invitations to watch parties & tailgates
  • Access to Members Only Online Store
  • Digital Membership Card
  • Metal Membership Card
  • Car Decal
  • Quarterly newsletter
  • Exclusive apparel and swag giveaways
  • Exclusive student-athlete digital content
  • Invitations to watch parties & tailgates
  • Access to Members Only Online Store
  • Digital Membership Card
  • Metal Membership Card
  • Car Decal
  • Quarterly newsletter
  • Exclusive apparel and swag giveaways
  • Exclusive student-athlete digital content
  • Invitations to watch parties & tailgates
  • Access to Members Only Online Store
  • Digital Membership Card
  • Metal Membership Card
  • Car Decal
  • Discounted pricing for member events
  • Member exclusive ticket giveaways
  • Member Exclusive White Out Hat
  • Quarterly newsletter
  • Exclusive apparel and swag giveaways
  • Exclusive student-athlete digital content
  • Invitations to watch parties & tailgates
  • Access to Members Only Online Store
  • Digital Membership Card
  • Metal Membership Card
  • Car Decal
  • Discounted pricing for member events
  • Member exclusive ticket giveaways
  • Member Exclusive White Out Hat
  • Quarterly newsletter
  • Exclusive apparel and swag giveaways
  • Exclusive student-athlete digital content
  • Invitations to watch parties & tailgates
  • Access to Members Only Online Store
  • Digital Membership Card
  • Metal Membership Card
  • Car Decal
  • Discounted pricing for member events
  • Member exclusive ticket giveaways
  • Member Exclusive White Out Hat
  • Member Exclusive White Out T-Shirt
  • Member Exclusive White Out Hoodie
  • Priority event access
  • Meet and Greet autograph sessions
  • Quarterly newsletter
  • Exclusive apparel and swag giveaways
  • Exclusive student-athlete digital content
  • Invitations to watch parties & tailgates
  • Access to Members Only Online Store
  • Digital Membership Card
  • Metal Membership Card
  • Car Decal
  • Discounted pricing for member events
  • Member exclusive ticket giveaways
  • Member Exclusive White Out Hat
  • Member Exclusive White Out T-Shirt
  • Member Exclusive White Out Hoodie
  • Priority event access
  • Meet and Greet autograph sessions
  • Quarterly newsletter
  • Exclusive apparel and swag giveaways
  • Exclusive student-athlete digital content
  • Invitations to watch parties & tailgates
  • Access to Members Only Online Store
  • Digital Membership Card
  • Metal Membership Card
  • Car Decal
  • Discounted pricing for member events
  • Member exclusive ticket giveaways
  • Member Exclusive White Out Hat
  • Member Exclusive White Out T-Shirt
  • Member Exclusive White Out Hoodie
  • Priority event access
  • Meet and Greet autograph sessions
  • Exclusive Rose Member Reception
  • Autographed gift
  • Quarterly newsletter
  • Exclusive apparel and swag giveaways
  • Exclusive student-athlete digital content
  • Invitations to watch parties & tailgates
  • Access to Members Only Online Store
  • Digital Membership Card
  • Metal Membership Card
  • Car Decal
  • Discounted pricing for member events
  • Member exclusive ticket giveaways
  • Member Exclusive White Out Hat
  • Member Exclusive White Out T-Shirt
  • Member Exclusive White Out Hoodie
  • Priority event access
  • Meet and Greet autograph sessions
  • Exclusive Rose Member Reception
  • Autographed gift